Tag Archive for rental strategy

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business. Utilized mostly by students and friends for communicating with one another, the monetary value of leveraging content on social media was yet to be fully harnessed.   Today, these platforms are used, in many cases, as the primary means…

Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices. This gives your fleet manager the ability to determine not only the profitability of a…

Strategy

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers. That’s why it is so important for your rental company to develop a differentiation strategy that will set you apart from your competition. Why does a rental company need a differentiation strategy? The four primary reasons…