Tag Archive for rental business

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees. Once a tradeshow or special event kicks off, it’s easy to forget all the work that went on behind-the-scenes to make it happen.…

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away. From customer relationship management (CRM) tools, fleet management systems, accounting software, and external sources like the American Rental Association, it is now easier than ever to get whatever type of data you need to help forecast…