Tag Archive for marketing

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business. Utilized mostly by students and friends for communicating with one another, the monetary value of leveraging content on social media was yet to be fully harnessed.   Today, these platforms are used, in many cases, as the primary means…

How is PR Different from Advertising for Rental Companies?

Unless you’re in the marketing business, chances are that you don’t fully understand what public relations is and/or how it is different from advertising. Public relations, or PR (as it is affectionately known), is the practice of managing communications (written and verbal) between an organization and its “publics” (or target audiences) to create goodwill or…