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Aerial Pros Minute

Application

Building Heritage Enlists Genie® Lift Equipment to Boost Restoration Efficiency

Traveling along the scenic northeastern U.S. countryside, one can’t help but notice many historic buildings. If one of those remarkable structures is being restored to its original grandeur, you’ll likely see a crew of five craftsmen and two blue lifting machines completing the delicate work. Eliot Lothrop leads the crew as president of Huntington, Vt.-based…

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business. Utilized mostly by students and friends for communicating with one another, the monetary value of leveraging content on social media was yet to be fully harnessed.   Today, these platforms are used, in many cases, as the primary means…

Living Up to the Hype

Hybrid aerial work platforms are not new to the market. For nearly two decades, manufacturers have developed hybrid technologies for customers who demand more operating flexibility and value and want environmental sustainability.   A true pioneer of the engine/battery power technology, Genie developed its first hybrid models nearly 20 years ago. Bi-energy solutions found on…

Why the Genie® Fall Arrest Bar Allows Safe Exit and Work Around Access

Articulating and telescopic booms are designed to carry personnel to elevated work locations. A personal fall protection system in addition to the platform guard rails is required by OSHA in the United States and other regulatory agencies in many parts of the world. Personal fall protection can consist of a fall restraint and/or fall arrest…

Features

Building Heritage Enlists Genie® Lift Equipment to Boost Restoration Efficiency

Traveling along the scenic northeastern U.S. countryside, one can’t help but notice many historic buildings. If one of those remarkable structures is being restored to its original grandeur, you’ll likely see a crew of five craftsmen and two blue lifting machines completing the delicate work. Eliot Lothrop leads the crew as president of Huntington, Vt.-based…

Living Up to the Hype

Hybrid aerial work platforms are not new to the market. For nearly two decades, manufacturers have developed hybrid technologies for customers who demand more operating flexibility and value and want environmental sustainability.   A true pioneer of the engine/battery power technology, Genie developed its first hybrid models nearly 20 years ago. Bi-energy solutions found on…

Why the Genie® Fall Arrest Bar Allows Safe Exit and Work Around Access

Articulating and telescopic booms are designed to carry personnel to elevated work locations. A personal fall protection system in addition to the platform guard rails is required by OSHA in the United States and other regulatory agencies in many parts of the world. Personal fall protection can consist of a fall restraint and/or fall arrest…

Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts

Aerial equipment is among the most rented machines in your rental store’s fleet. And, there is a good reason why — contractors’ needs change dramatically from one job to another, and to keep up with the needs of the contractors, rental yards should contain a broad range of sizes and features in aerial equipment.  …

Aerial Operator Training | Ask Me Anything December 4th – 8th

A huge thank you to everyone that participated in this Genie Aerial Operator Training | Ask Me Anything event! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Aerial Operator Training.  Watch the brief introduction…

Genie 50th

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people. It’s the single biggest factor in our business. In fact, if there is one theme from Genie from the early days when it was Bud Bushnell starting out in…

Innovation through rROIC

By Michael Quiring, Genie Director of Engineering, Terex AWP As a leader in the aerial equipment industry, we are always looking for ways to continue “Building the Future.” It’s more than our 50th anniversary slogan; it’s how we do business. Genie fosters a culture of innovation, both internally and externally, that solves customer needs collaboratively…

Following Other Industries’ Trends

By Chad Hislop, Genie Director of Engineering, Terex AWP Ever wonder how equipment manufacturers come up with the next big thing? It can come from anywhere. For example, the construction industry, particularly aerial equipment manufacturers, often find inspiration and influence from trends in the automotive industry. They use innovations to solve the challenges of their…

Innovation with Customer Input

By Adam Hailey, Director, Product Management, Terex AWP For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends. It is in every new product that we develop. For example, with the new Genie® Z™-60/37 FE (which stands for fuel-electric, noting that it’s a hybrid machine) articulating boom which we…

Always Focusing On Our Customers

By Matt Fearon, President, Terex AWP As we continue to journey through our company’s 50th year in business, it is important to keep coming back to the reason we got into business and are still in business today: To serve our customers. That’s the key. Always focusing on our customers is the foundation of our…

Genie Safety Minute

Marketing

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees. Once a tradeshow or special event kicks off, it’s easy to forget all the work that went on behind-the-scenes to make it happen.…

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business. Utilized mostly by students and friends for communicating with one another, the monetary value of leveraging content on social media was yet to be fully harnessed.   Today, these platforms are used, in many cases, as the primary means…

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time. To do this, it is important to establish a solid foundation of business principles and best practices that will help you and your staff be…

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers. We define quality by our equipment’s uptime in the field. Our standards for quality are set with a firm foundation in our proven manufacturing…

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers. That’s why it is so important for your rental company to develop a differentiation strategy that will set you apart from your competition. Why does a rental company need a differentiation strategy? The four primary reasons…

MEWP Standard

Aerial Operator Training | Ask Me Anything December 4th – 8th

A huge thank you to everyone that participated in this Genie Aerial Operator Training | Ask Me Anything event! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Aerial Operator Training.  Watch the brief introduction…

Responding to the New Normal

Changes to North American standards (ANSI A92 in the United States and CSA B354 in Canada) are coming in 2017-2018 and will create a new “normal” for mobile elevated work platforms (MEWPs), formerly known as aerial work platforms (AWPs), worldwide. To prepare for these standards changes, Genie has been proactively working on a response to…

Tier 4F Telehandler Refresh Process: What You Need to Know

The engines found in today’s newer telehandlers have evolved to reduce pollutants associated with off-road diesel engines. If you’ve recently purchased a new telehandler with a 75 hp or above Tier 4 Final (T4F) diesel engine, you likely have some questions about the SCR system and refresh process these new machines will occasionally have to…

Genie Xtra Capacity™ & Load Sense | Ask Me Anything October 2nd – 6th

A huge thank you to everyone that participated in this Genie Xtra Capacity™ & Load Sense Ask Me Anything with the Genie Team! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Genie Xtra Capacity™…

Preparing for Platform Load Sense

Changes to ANSI A92 and CSA B354 standards are coming; we expect to the standards to go into effect in 2018. One of the more significant equipment changes coming from the updated standards will be the addition of platform load sense. Because Genie® Mobile Elevated Work Platforms (MEWPs), formerly known as aerial work platforms, will…

Product

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees. Once a tradeshow or special event kicks off, it’s easy to forget all the work that went on behind-the-scenes to make it happen.…

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away. From customer relationship management (CRM) tools, fleet management systems, accounting software, and external sources like the American Rental Association, it is now easier than ever to get whatever type of data you need to help forecast…

Building Heritage Enlists Genie® Lift Equipment to Boost Restoration Efficiency

Traveling along the scenic northeastern U.S. countryside, one can’t help but notice many historic buildings. If one of those remarkable structures is being restored to its original grandeur, you’ll likely see a crew of five craftsmen and two blue lifting machines completing the delicate work. Eliot Lothrop leads the crew as president of Huntington, Vt.-based…

5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites. No one buys equipment thinking about failures in the field, but the reality of owning any kind of machinery is that downtime is inevitable — whether for planned maintenance procedures or unplanned repairs.   When downtime does occur on Genie…

Safety

Why There Are Wind Speed Ratings on Mobile Elevating Work Platforms

-There are specific hazards associated with operating Mobile Elevating Work Platforms (MEWPs). Many of these hazards are already identified by the manufacturer and listed in the Operator’s Manual for each model. One of the identified hazards is machine tip-over, and wind speed can be a contributing factor (except for indoor-only rated machines).   All outdoor-rated…

Sales

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away. From customer relationship management (CRM) tools, fleet management systems, accounting software, and external sources like the American Rental Association, it is now easier than ever to get whatever type of data you need to help forecast…

Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world. You can shop online, browse the equipment trader magazines, seek out a private seller or buy at auction. However, if you want to get the best value from your investment, you should start your search for used aerial equipment at the…

Parts Ordering Advice for Aerial Work Platforms

When an aerial work platform in your rental fleet is down, pressure is put on the service tech to get it back up and running as quickly as possible. Identifying and ordering the parts needed to complete a repair is the first step in getting a machine back out on rent, so it’s important to…

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers. A new piece of equipment that differentiates you from your competitors can quickly increase your revenues and grow your business. However, if you add a…

Don’t Let Rental Equipment Sit Idle

Re-balancing your fleet to maximize rental opportunities With access to capital constrained, we are going to see the development of innovative equipment ownership strategies. Why should you be forced to choose between long-term financing, which can be expensive, and outright ownership, which is capital and cash intensive, without an agreement in place with your equipment supplier…

Service

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees. Once a tradeshow or special event kicks off, it’s easy to forget all the work that went on behind-the-scenes to make it happen.…

5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites. No one buys equipment thinking about failures in the field, but the reality of owning any kind of machinery is that downtime is inevitable — whether for planned maintenance procedures or unplanned repairs.   When downtime does occur on Genie…

Changing Telehandler Axle Oil

It’s no secret, preventive maintenance keeps rental equipment, like telehandlers, running at peak efficiency, day in and day out. What you may not realize, though, is that there are some components on your telehandler need special attention from time to time. One of those areas is your telehandler’s axles.   Telehandler axle oil explained A…

Maintenance Made Easy

Equipment maintenance vs. rental: The delicate balance every rental company plays. If a piece of aerial lift equipment isn’t out in the field, it’s not making money, so you want it out on the job as much as possible.   How do you keep the equipment in the field? You maintain it. However, inspections and…

Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world. You can shop online, browse the equipment trader magazines, seek out a private seller or buy at auction. However, if you want to get the best value from your investment, you should start your search for used aerial equipment at the…

Training

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away. From customer relationship management (CRM) tools, fleet management systems, accounting software, and external sources like the American Rental Association, it is now easier than ever to get whatever type of data you need to help forecast…

5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites. No one buys equipment thinking about failures in the field, but the reality of owning any kind of machinery is that downtime is inevitable — whether for planned maintenance procedures or unplanned repairs.   When downtime does occur on Genie…

Changing Telehandler Axle Oil

It’s no secret, preventive maintenance keeps rental equipment, like telehandlers, running at peak efficiency, day in and day out. What you may not realize, though, is that there are some components on your telehandler need special attention from time to time. One of those areas is your telehandler’s axles.   Telehandler axle oil explained A…

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business. Utilized mostly by students and friends for communicating with one another, the monetary value of leveraging content on social media was yet to be fully harnessed.   Today, these platforms are used, in many cases, as the primary means…

Maintenance Made Easy

Equipment maintenance vs. rental: The delicate balance every rental company plays. If a piece of aerial lift equipment isn’t out in the field, it’s not making money, so you want it out on the job as much as possible.   How do you keep the equipment in the field? You maintain it. However, inspections and…

Uncategorized

Recap of the Pending ANSI/CSA Standards – Everything is Changing

ANSI (United States) and CSA (Canada) standards have, for almost four decades, provided best practices for safe, reliable access to work at height and have delivered a consistent benchmark for safe machine design in North America. Standards set a safety level for all participants in the market. Good standards also bring global markets closer together,…

Genie Hybrid System

With the Genie Z-60/37FE boom, equipped with a Fuel Electric Hybrid System, we give our customers the opportunity to choose either from a full electric machine or a diesel powered machine, environmental consciousness with lower cost of operation. 2 modes of operation: Full-electric: full-day, emission-free on a single charge Diesel driven generator: one week of…

What you need to Know About Aerial Work Platform Training

Safety is always a priority on every work site. Unfortunately, most accidents or equipment damage happens when operators overlook important safety precautions or don’t fully understand how to operate equipment, this is where aerial work platform training comes in. At Genie, safety in the industry is our top priority. The first step in ensuring this…

Top Attractions to Check Out While in Atlanta for The Rental Show 2016

The Rental Show (http://www.therentalshow.com/) is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions. Here are some hot spots in Atlanta you don’t want to miss: 1) The Georgia Aquarium (http://www.georgiaaquarium.org/) — It’s the largest aquarium in the Western…

Video

Your Genie Story

Larry McCreight – Carter Machinery Co., Inc.

By Larry McCreight – Carter Machinery Co., Inc. We have a long history with Genie, and it starts and ends with Clay Price. Genie has a very good product, but the difference for us is the support we receive from Clay and from the company as a whole. We have had minor issues over the years, but Genie…

Terry Eklund – Genie Team Lead 3, Large Slab Weld

I started in 1991 as a welder, and over the years, I have worked to learn and improve many processes at Big Boom on several lines, as well as have helped to increase production on three lines by using Lean methodologies. I have also been a supervisor on the Z-45 weld team, a safety rep…

Phil Reilly – Boston’s WGBH TV studio

By  Phil Reilly – Boston’s WGBH TV studio As Staffing Director with WGBH TV in Boston (WGBH is the leading contributor of programming to the PBS network), I have been a longtime Genie customer and Genie trainer for over 20 years. Currently, my crew of lighting technicians, trained as aerial work platform operators, are using a…

Jorge Encinas – Rental Lift

We are dealer in Queretaro, México, in the central area. I became familiar with the Genie brand when I was a rental Manager to CAT dealer in Mexico, and then I continued working at other dealers, like John Deere and Atlas Copco. I always saw an opportunity to open an independent business with Genie aerial…

Daniel Batista – Mills Rental, Brazil

I have worked with Genie® aerial equipment for seven years at Mills Rental Company. I appreciate the professionalism of the Genie technical team, especially Elon Ferreira and Daniel Tavares (São Paulo – Brazil) — I learned a lot from these guys! I am currently teaching the new technicians to work with the Genie machines in…