Adam Hailey - Director, Product Management

Adam Hailey - Director, Product Management

Living Up to the Hype

Hybrid aerial work platforms are not new to the market. For nearly two decades, manufacturers have developed hybrid technologies for customers who demand more operating flexibility and value and want environmental sustainability.   A true pioneer of the engine/battery power technology, Genie developed its first hybrid models nearly 20 years ago. Bi-energy solutions found on…

Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts

Aerial equipment is among the most rented machines in your rental store’s fleet. And, there is a good reason why — contractors’ needs change dramatically from one job to another, and to keep up with the needs of the contractors, rental yards should contain a broad range of sizes and features in aerial equipment.  …

Direct AC Drive Puts You in Control

Ever wonder why some electric booms perform differently as compared to hydraulically driven diesel units? The short answer is the limitations of DC drive systems. Conventional DC motors with brushes offer limited speed range, forcing low gear ratios and high motor torques. They are also slow to reverse torque, since the field of polarity has…

Innovation with Customer Input

By Adam Hailey, Director, Product Management, Terex AWP For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends. It is in every new product that we develop. For example, with the new Genie® Z™-60/37 FE (which stands for fuel-electric, noting that it’s a hybrid machine) articulating boom which we…

Genie Joins OSHA’s National Fall Prevention Stand-Down Efforts

The number one priority on any aerial jobsite should be to promote a safe workplace for both the operators and the people around them. One of the biggest challenges in the aerial industry is increasing awareness about why safety is so important, especially as the standards change. For 50 years, Genie has changed the market…