Tag Archive for fleet

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers. We define quality by our equipment’s uptime in the field. Our standards for quality are set with a firm foundation in our proven manufacturing…

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Managing the Age of Your Equipment Fleet

Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine. The process is influenced by the economy, the number of construction projects currently happening and the opportunities to increase the rental store’s profits.   From…

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What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers. A new piece of equipment that differentiates you from your competitors can quickly increase your revenues and grow your business. However, if you add a…