Current News

Aerial Pros Minute

Product Walk-Around: ZX™-135/70 Articulating Boom – ANSI

Ideal for outdoor construction and industrial applications, Genie® engine-powered articulating Z™ booms provide lifting versatility with a combination of up, out and over positioning capabilities and outreach that’s second to none.

Application

Why There Are Wind Speed Ratings on Mobile Elevating Work Platforms

-There are specific hazards associated with operating Mobile Elevating Work Platforms (MEWPs). Many of these hazards are already identified by the manufacturer and listed in the Operator’s Manual for each model. One of the identified hazards is machine tip-over, and wind speed can be a contributing factor (except for indoor-only rated machines).   All outdoor-rated…

Genie Xtra Capacity™ & Load Sense | Ask Me Anything October 2nd – 6th

A huge thank you to everyone that participated in this Genie Xtra Capacity™ & Load Sense Ask Me Anything with the Genie Team! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Genie Xtra Capacity™…

What is Dual Parallelogram Linkage on Articulating Booms?

From painting and power washing to more complex tasks, the ability to follow a wall is an important feature for many articulating boom applications. In fact, it’s why Genie came up with its dual parallelogram linkage design, which can be found on most smaller Genie® Z™-boom models.   With traditional boom technology found on many…

Features

Selecting the Right Tires for your Telehandler

While tires are not likely the first thing you think about when spec’ing a telehandler, you should spend a few minutes thinking through your options to ensure you get the right type for the needs of your customers. Tires will impact your telehandler’s reliability, the total cost of ownership and affect your rental customers’ jobsite…

Genie Xtra Capacity™ & Load Sense | Ask Me Anything October 2nd – 6th

A huge thank you to everyone that participated in this Genie Xtra Capacity™ & Load Sense Ask Me Anything with the Genie Team! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Genie Xtra Capacity™…

What is Dual Parallelogram Linkage on Articulating Booms?

From painting and power washing to more complex tasks, the ability to follow a wall is an important feature for many articulating boom applications. In fact, it’s why Genie came up with its dual parallelogram linkage design, which can be found on most smaller Genie® Z™-boom models.   With traditional boom technology found on many…

High-Angle Opportunities

At the ESPN Wide World of Sports Complex, located in the middle of the Walt Disney World® Resort near Orlando, Fla., professional and amateur athletes from around the world visit the 220-acre athletic complex daily for the ultimate sports experience — a truly magical experience for many of them. The complex can host more than…

Product Walk-Around: ZX™-135/70 Articulating Boom – ANSI

Ideal for outdoor construction and industrial applications, Genie® engine-powered articulating Z™ booms provide lifting versatility with a combination of up, out and over positioning capabilities and outreach that’s second to none.

Genie 50th

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people. It’s the single biggest factor in our business. In fact, if there is one theme from Genie from the early days when it was Bud Bushnell starting out in…

Innovation through rROIC

By Michael Quiring, Genie Director of Engineering, Terex AWP As a leader in the aerial equipment industry, we are always looking for ways to continue “Building the Future.” It’s more than our 50th anniversary slogan; it’s how we do business. Genie fosters a culture of innovation, both internally and externally, that solves customer needs collaboratively…

Following Other Industries’ Trends

By Chad Hislop, Genie Director of Engineering, Terex AWP Ever wonder how equipment manufacturers come up with the next big thing? It can come from anywhere. For example, the construction industry, particularly aerial equipment manufacturers, often find inspiration and influence from trends in the automotive industry. They use innovations to solve the challenges of their…

Innovation with Customer Input

By Adam Hailey, Director, Product Management, Terex AWP For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends. It is in every new product that we develop. For example, with the new Genie® Z™-60/37 FE (which stands for fuel-electric, noting that it’s a hybrid machine) articulating boom which we…

Always Focusing On Our Customers

By Matt Fearon, President, Terex AWP As we continue to journey through our company’s 50th year in business, it is important to keep coming back to the reason we got into business and are still in business today: To serve our customers. That’s the key. Always focusing on our customers is the foundation of our…

Genie Safety Minute

Marketing

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time. To do this, it is important to establish a solid foundation of business principles and best practices that will help you and your staff be…

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers. We define quality by our equipment’s uptime in the field. Our standards for quality are set with a firm foundation in our proven manufacturing…

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers. That’s why it is so important for your rental company to develop a differentiation strategy that will set you apart from your competition. Why does a rental company need a differentiation strategy? The four primary reasons…

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet. They also include your plan on how to purchase that equipment. Whether you chose to buy or lease, you need to understand all your options to pay for your rental fleet and chose which one is best for…

Top Attractions to Check Out While in Atlanta for The Rental Show 2016

The Rental Show (http://www.therentalshow.com/) is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions. Here are some hot spots in Atlanta you don’t want to miss: 1) The Georgia Aquarium (http://www.georgiaaquarium.org/) — It’s the largest aquarium in the Western…

MEWP Standard

Genie Xtra Capacity™ & Load Sense | Ask Me Anything October 2nd – 6th

A huge thank you to everyone that participated in this Genie Xtra Capacity™ & Load Sense Ask Me Anything with the Genie Team! Stay tuned to Genie Aerial Pros and our social media channels for the next Ask Me Anything Session. ————————————————————————————– Welcome to Ask Me Anything with the Genie Team on Genie Xtra Capacity™…

Preparing for Platform Load Sense

Changes to ANSI A92 and CSA B354 standards are coming; we expect to the standards to be finalized by the end of 2016 and go into effect in late 2017. One of the more significant equipment changes coming from the updated standards will be the addition of platform load sense. Because Genie® Mobile Elevated Work…

Big Changes, Little Changes Are Coming

In addition to the terminology and language changes in the new ANSI A92 and CSA B354 standards, which are projected to go into effect toward the middle of 2018, the standards also include several big changes to the equipment itself. New features, such as Platform Load Sense and Dynamic Terrain Sensing, will be incorporated into…

Frequently Asked Questions About the Upcoming ANSI/CSA Standards Changes

With the pending changes to the ANSI A92 and CSA B354 estimated to go into effect in late 2017, it is important for you to start preparing your business and your customers now for what will be different. We are also preparing for these standards changes, and as we are out in the field talking…

Eight Stages of Risk Assessment

With so much changing in the updated ANSI/CSA standards, it is important to call attention to one key item that every user (identified in the standards as employers) needs to be aware of. This includes risk assessment. Here are the eight stages of risk assessment every user must follow under the new standards: Identify the…

Product

Selecting the Right Tires for your Telehandler

While tires are not likely the first thing you think about when spec’ing a telehandler, you should spend a few minutes thinking through your options to ensure you get the right type for the needs of your customers. Tires will impact your telehandler’s reliability, the total cost of ownership and affect your rental customers’ jobsite…

Why There Are Wind Speed Ratings on Mobile Elevating Work Platforms

-There are specific hazards associated with operating Mobile Elevating Work Platforms (MEWPs). Many of these hazards are already identified by the manufacturer and listed in the Operator’s Manual for each model. One of the identified hazards is machine tip-over, and wind speed can be a contributing factor (except for indoor-only rated machines).   All outdoor-rated…

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people. It’s the single biggest factor in our business. In fact, if there is one theme from Genie from the early days when it was Bud Bushnell starting out in…

What is Dual Parallelogram Linkage on Articulating Booms?

From painting and power washing to more complex tasks, the ability to follow a wall is an important feature for many articulating boom applications. In fact, it’s why Genie came up with its dual parallelogram linkage design, which can be found on most smaller Genie® Z™-boom models.   With traditional boom technology found on many…

Safety

Why There Are Wind Speed Ratings on Mobile Elevating Work Platforms

-There are specific hazards associated with operating Mobile Elevating Work Platforms (MEWPs). Many of these hazards are already identified by the manufacturer and listed in the Operator’s Manual for each model. One of the identified hazards is machine tip-over, and wind speed can be a contributing factor (except for indoor-only rated machines).   All outdoor-rated…

Preparing for Platform Load Sense

Changes to ANSI A92 and CSA B354 standards are coming; we expect to the standards to be finalized by the end of 2016 and go into effect in late 2017. One of the more significant equipment changes coming from the updated standards will be the addition of platform load sense. Because Genie® Mobile Elevated Work…

Benefits of Having a Rear Proximity Alarm on your Telehandler

Beep… beep… It’s a familiar sound on any construction site meant to warn others that a piece of construction equipment is backing up. A standard feature that has been installed on telehandlers for more than a decade, back-up-alarms help surrounding bystanders and personnel with identifying when a telehandler is going to reverse direction. With the…

Sales

Parts Ordering Advice for Aerial Work Platforms

When an aerial work platform in your rental fleet is down, pressure is put on the service tech to get it back up and running as quickly as possible. Identifying and ordering the parts needed to complete a repair is the first step in getting a machine back out on rent, so it’s important to…

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers. A new piece of equipment that differentiates you from your competitors can quickly increase your revenues and grow your business. However, if you add a…

Don’t Let Rental Equipment Sit Idle

Re-balancing your fleet to maximize rental opportunities With access to capital constrained, we are going to see the development of innovative equipment ownership strategies. Why should you be forced to choose between long-term financing, which can be expensive, and outright ownership, which is capital and cash intensive, without an agreement in place with your equipment supplier…

Compact Telehandler Rental Essentials

Base questions to ask customer to match the right machine to the need Compact telehandlers are ideal tools to have on jobsites because they offer operators the ability to maneuver and place loads over construction obstacles with precision and ease. Telehandlers also allow contractors to do more jobs with only one machine, so they offer…

How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites. Local equipment distributors are one of the most trusted outlets since most of them already have an established relationship with their customers. Distributors base their reputation on the…

Service

Selecting the Right Tires for your Telehandler

While tires are not likely the first thing you think about when spec’ing a telehandler, you should spend a few minutes thinking through your options to ensure you get the right type for the needs of your customers. Tires will impact your telehandler’s reliability, the total cost of ownership and affect your rental customers’ jobsite…

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people. It’s the single biggest factor in our business. In fact, if there is one theme from Genie from the early days when it was Bud Bushnell starting out in…

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time. To do this, it is important to establish a solid foundation of business principles and best practices that will help you and your staff be…

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have. It’s a topic that’s gaining a lot of interest in the rental industry, and a lot of our customers are making purchasing decisions with it in mind. Because it’s become so important in how we do business…

Controlling Maintenance Repair Time is Key to Lowering Fleet Costs

Controlling the cost of your rental fleet is important to be a profitable rental company, but where do you begin? Purchase cheaper equipment?  If you purchase lower quality equipment for less money, you risk having more downtime and will spend more in parts and labor to make repairs. Attempt to cut corners on the parts…

Training

Preparing for Platform Load Sense

Changes to ANSI A92 and CSA B354 standards are coming; we expect to the standards to be finalized by the end of 2016 and go into effect in late 2017. One of the more significant equipment changes coming from the updated standards will be the addition of platform load sense. Because Genie® Mobile Elevated Work…

Product Walk-Around: ZX™-135/70 Articulating Boom – ANSI

Ideal for outdoor construction and industrial applications, Genie® engine-powered articulating Z™ booms provide lifting versatility with a combination of up, out and over positioning capabilities and outreach that’s second to none.

Big Changes, Little Changes Are Coming

In addition to the terminology and language changes in the new ANSI A92 and CSA B354 standards, which are projected to go into effect toward the middle of 2018, the standards also include several big changes to the equipment itself. New features, such as Platform Load Sense and Dynamic Terrain Sensing, will be incorporated into…

OSHA Set to Increase Fines, Inspections – How Does It Affect Your Rental Business?

For the first time in 25 years, fines levied by the Occupational Safety and Health Administration (OSHA) will increase, under a provision in the new budget deal President Obama signed into law on November 2, 2015. Since the Federal Civil Penalties Inflation Adjustment Act of 1990, OSHA was exempted from increasing its penalties to account for…

Frequently Asked Questions About the Upcoming ANSI/CSA Standards Changes

With the pending changes to the ANSI A92 and CSA B354 estimated to go into effect in late 2017, it is important for you to start preparing your business and your customers now for what will be different. We are also preparing for these standards changes, and as we are out in the field talking…

Uncategorized

Recap of the Pending ANSI/CSA Standards – Everything is Changing

ANSI (United States) and CSA (Canada) standards have, for almost four decades, provided best practices for safe, reliable access to work at height and have delivered a consistent benchmark for safe machine design in North America. Standards set a safety level for all participants in the market. Good standards also bring global markets closer together,…

Genie Hybrid System

With the Genie Z-60/37FE boom, equipped with a Fuel Electric Hybrid System, we give our customers the opportunity to choose either from a full electric machine or a diesel powered machine, environmental consciousness with lower cost of operation. 2 modes of operation: Full-electric: full-day, emission-free on a single charge Diesel driven generator: one week of…

What you need to Know About Aerial Work Platform Training

Safety is always a priority on every work site. Unfortunately, most accidents or equipment damage happens when operators overlook important safety precautions or don’t fully understand how to operate equipment, this is where aerial work platform training comes in. At Genie, safety in the industry is our top priority. The first step in ensuring this…

Top Attractions to Check Out While in Atlanta for The Rental Show 2016

The Rental Show (http://www.therentalshow.com/) is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions. Here are some hot spots in Atlanta you don’t want to miss: 1) The Georgia Aquarium (http://www.georgiaaquarium.org/) — It’s the largest aquarium in the Western…

Video

Your Genie Story

Larry McCreight – Carter Machinery Co., Inc.

By Larry McCreight – Carter Machinery Co., Inc. We have a long history with Genie, and it starts and ends with Clay Price. Genie has a very good product, but the difference for us is the support we receive from Clay and from the company as a whole. We have had minor issues over the years, but Genie…

Terry Eklund – Genie Team Lead 3, Large Slab Weld

I started in 1991 as a welder, and over the years, I have worked to learn and improve many processes at Big Boom on several lines, as well as have helped to increase production on three lines by using Lean methodologies. I have also been a supervisor on the Z-45 weld team, a safety rep…

Phil Reilly – Boston’s WGBH TV studio

By  Phil Reilly – Boston’s WGBH TV studio As Staffing Director with WGBH TV in Boston (WGBH is the leading contributor of programming to the PBS network), I have been a longtime Genie customer and Genie trainer for over 20 years. Currently, my crew of lighting technicians, trained as aerial work platform operators, are using a…

Jorge Encinas – Rental Lift

We are dealer in Queretaro, México, in the central area. I became familiar with the Genie brand when I was a rental Manager to CAT dealer in Mexico, and then I continued working at other dealers, like John Deere and Atlas Copco. I always saw an opportunity to open an independent business with Genie aerial…

Daniel Batista – Mills Rental, Brazil

I have worked with Genie® aerial equipment for seven years at Mills Rental Company. I appreciate the professionalism of the Genie technical team, especially Elon Ferreira and Daniel Tavares (São Paulo – Brazil) — I learned a lot from these guys! I am currently teaching the new technicians to work with the Genie machines in…