Sales

SX-135 XC

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers. A new piece of equipment that differentiates you from your competitors can quickly increase your revenues and grow your business. However, if you add a…

Don’t Let Rental Equipment Sit Idle

Re-balancing your fleet to maximize rental opportunities With access to capital constrained, we are going to see the development of innovative equipment ownership strategies. Why should you be forced to choose between long-term financing, which can be expensive, and outright ownership, which is capital and cash intensive, without an agreement in place with your equipment supplier…

Compact Telehandler Rental Essentials

Base questions to ask customer to match the right machine to the need Compact telehandlers are ideal tools to have on jobsites because they offer operators the ability to maneuver and place loads over construction obstacles with precision and ease. Telehandlers also allow contractors to do more jobs with only one machine, so they offer…

How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites. Local equipment distributors are one of the most trusted outlets since most of them already have an established relationship with their customers. Distributors base their reputation on the…

Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins. It can also be a way to take advantage of lower equipment costs when tailoring a rental fleet to meet the immediate needs of the market, which may include some specialized machines that were previously unaffordable. Equipment is what…

Invest in a Good Sales Team

No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few. What really influences your ROIC, though, is how you differentiate…

Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices. This gives your fleet manager the ability to determine not only the profitability of a…

“Building the Future” – Genie Pioneers 50 Years of Innovations

Written by Brad Allen, Vice President – Engineering, Product Management & Marketing Marking half a century of serving aerial markets around the world, Genie is celebrating our five-decade legacy of “Building the Future” through industry leadership and innovation this year. Since 1966, Genie has been working to develop products that solve your worksite challenges —…

Strategy

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers. That’s why it is so important for your rental company to develop a differentiation strategy that will set you apart from your competition. Why does a rental company need a differentiation strategy? The four primary reasons…

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet. They also include your plan on how to purchase that equipment. Whether you chose to buy or lease, you need to understand all your options to pay for your rental fleet and chose which one is best for…

What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order. Delivery vehicles and training are two important factors you need…