Marketing

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers. We define quality by our equipment’s uptime in the field. Our standards for quality are set with a firm foundation in our proven manufacturing…

Strategy

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers. That’s why it is so important for your rental company to develop a differentiation strategy that will set you apart from your competition. Why does a rental company need a differentiation strategy? The four primary reasons…

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet. They also include your plan on how to purchase that equipment. Whether you chose to buy or lease, you need to understand all your options to pay for your rental fleet and chose which one is best for…

Top Attractions to Check Out While in Atlanta for The Rental Show 2016

The Rental Show (http://www.therentalshow.com/) is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions. Here are some hot spots in Atlanta you don’t want to miss: 1) The Georgia Aquarium (http://www.georgiaaquarium.org/) — It’s the largest aquarium in the Western…

What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order. Delivery vehicles and training are two important factors you need…

How is PR Different from Advertising for Rental Companies?

Unless you’re in the marketing business, chances are that you don’t fully understand what public relations is and/or how it is different from advertising. Public relations, or PR (as it is affectionately known), is the practice of managing communications (written and verbal) between an organization and its “publics” (or target audiences) to create goodwill or…