Genie 50th

Innovation through rROIC

By Michael Quiring, Genie Director of Engineering, Terex AWP As a leader in the aerial equipment industry, we are always looking for ways to continue “Building the Future.” It’s more than our 50th anniversary slogan; it’s how we do business. Genie fosters a culture of innovation, both internally and externally, that solves customer needs collaboratively…

Following Other Industries’ Trends

By Chad Hislop, Genie Director of Engineering, Terex AWP Ever wonder how equipment manufacturers come up with the next big thing? It can come from anywhere. For example, the construction industry, particularly aerial equipment manufacturers, often find inspiration and influence from trends in the automotive industry. They use innovations to solve the challenges of their…

Innovation with Customer Input

By Adam Hailey, Director, Product Management, Terex AWP For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends. It is in every new product that we develop. For example, with the new Genie® Z™-60/37 FE (which stands for fuel-electric, noting that it’s a hybrid machine) articulating boom which we…

Case Study: Genie Partners with WWCC to Proactively Train New Service Technicians

According to upcoming changes to the American National Standards Institute (ANSI) and Canadian Standards Association (CSA), only a qualified person should inspect and maintain mobile elevating work platforms (MEWPs) in accordance with the manufacturer’s recommendations. The need for properly trained service technicians who are qualified to work on aerial equipment continues to increase. The industry…

Evolution of Aerial Safety and Training Programs

By Bob Bartley – Senior Director, Product Support and Reconditioning When I started working in a rental yard on aerial equipment in May of 1976, today’s training and safety programs didn’t exist yet because the industry wasn’t very big at the time. Manufacturers like Genie provided a manual with the equipment you bought — if…

The Importance of Technician Training Programs

Training in the aerial industry is very important — operator safety is the number one priority each and every time someone gets into a piece of aerial equipment. I don’t say this for dramatic effect, I say it because it’s true. Equipment operators depend on the aerial lift to work and function properly and safely…

“Building the Future” – Genie Pioneers 50 Years of Innovations

Written by Brad Allen, Vice President – Engineering, Product Management & Marketing Marking half a century of serving aerial markets around the world, Genie is celebrating our five-decade legacy of “Building the Future” through industry leadership and innovation this year. Since 1966, Genie has been working to develop products that solve your worksite challenges —…

Meeting a Legend: An Interview with Bud Bushnell, Founder of Genie Industries

Written by Brad Allen, Vice President – Engineering, Product Management & Marketing Webster’s dictionary defines legend as “An unverified popular story handed down from earlier times.” Bud Bushnell, founder of Genie, fits that definition for most of us, and it was with great pleasure that I had the opportunity to interview Bud about how he…

From Distributor to Rental, How Genie Embraced the Change in Aerial Equipment Distribution

Written by Galen Wickstrom, National Accounts Manager I was asked awhile back about how I think Genie shaped the industry in the last 50 years. It’s a great question! Certainly, we could brag about our advancements in product innovations — when I entered the business, ladders and scaffolding were the primary ways people got up to…

Solving the Access to Access Challenge

Written by Brad Allen, Vice President – Engineering, Product Management & Marketing Fifty years is a significant milestone for any company. For Genie, it is even more momentous because the aerial industry has grown at the same time. Together, we have learned, discovered and innovated. Together, we have provided people around the world with more…

React Quickly, Solve Problems, Take Action

Written by Brad Allen, Vice President – Engineering, Product Management & Marketing In preparing for our company’s anniversary celebrations this year, someone asked me why I thought Genie has not just survived but thrived in the last 50 years. My answer was that we treat our customers’ needs the same way we value our business’s…