Galen Wickstrom - National Accounts Manager

Galen Wickstrom - National Accounts Manager

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers. We define quality by our equipment’s uptime in the field. Our standards for quality are set with a firm foundation in our proven manufacturing…

Maintenance Tips for Your Tier 4 Final Aerial Work Platforms

After decades of preparation, aerials with Tier 4 Final engines are beginning to find their way into your rental fleets. As you probably know, the Environmental Protection Agency (EPA) outlined a tiered series of emissions regulations for off-road engines in equipment in the mid-1990’s. Tier 4 Final (T4F) is the culmination of the EPA’s mandate,…

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Managing the Age of Your Equipment Fleet

Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine. The process is influenced by the economy, the number of construction projects currently happening and the opportunities to increase the rental store’s profits.   From…

SX-135 XC

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers. A new piece of equipment that differentiates you from your competitors can quickly increase your revenues and grow your business. However, if you add a…

The Importance of Preventive Maintenance

In theory, everyone knows that preventive maintenance is the key to keeping equipment running at peak efficiency and to getting a better return on invested capital (ROIC). But in practice, preventive maintenance routines are often postponed, or even neglected, in order to increase rental opportunities. *-The reality is that performing routine maintenance tasks can save…

Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins. It can also be a way to take advantage of lower equipment costs when tailoring a rental fleet to meet the immediate needs of the market, which may include some specialized machines that were previously unaffordable. Equipment is what…

Invest in a Good Sales Team

No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few. What really influences your ROIC, though, is how you differentiate…

From Distributor to Rental, How Genie Embraced the Change in Aerial Equipment Distribution

Written by Galen Wickstrom, National Accounts Manager I was asked awhile back about how I think Genie shaped the industry in the last 50 years. It’s a great question! Certainly, we could brag about our advancements in product innovations — when I entered the business, ladders and scaffolding were the primary ways people got up to…